Jt. Managing Director, Kohinoor Foods Limited
“For Kohinoor Foods the quest for innovation is never ending and the horizon always keeps on moving ahead. The company has spearheaded the movement of upgrading basmati rice - a commodity to a branded product in India. Marketing innovations like organized distribution set-up, first ever celebrity endorsement, launching smaller consumer packs come naturally to us.
The company has always stayed ahead of the competition and tried to be a pioneer by launching new and exciting products with innovative packaging. The continuous strive to innovate and excel also spills over to our other domain of convenience foods. Kohinoor has made a number of achievements in this segment. Kohinoor Basmati Rice is the first branded food from India to be served on board Malaysian Airlines. Kohinoor’s elite list of customers includes the Royal Palaces of Brunei, Emirates and the Sultanate of Oman. Kohinoor Foods Limited has won many prestigious awards – the APEDA award for fourteen consecutive years, the National Award for Export Excellence, the Brand Equity award and many others; are just a few of many of such achievements. On the international arena, Kohinoor Foods today commands respect from its peers as it shares the same coveted space in World's finest of food exhibitions like SIAL - Paris, World of Private Label - Amsterdam and IFE London.
We are proud to share that, internationally, Kohinoor enjoys tremendous brand equity and has loyal fan following in countries far across the globe. Today Kohinoor’s products are sold at many leading retail chains in India, USA, the UK, Dubai, Canada, Japan, Australia, Singapore and other European countries. For times to come, we look forward to your blessings and continued support in our endeavour!”About Mr.Gurnam Arora
Mr. Gurnam Arora, Joint Managing Director of Kohinoor Foods Limited, is widely acknowledged as a person who talks straight and works hard. Known to lead by example, he is much admired for placing the company on a high growth path. With his vast experience and skills, he has been instrumental in providing a new strategic focus to the rice industry from a commodity driven business to a branded category. Mr. Gurnam Arora’s career is a remarkable sketch of milestones achieved through sheer hard work and determination to succeed. A Post Graduate in Business Management from Delhi University, he joined the family business of rice trading soon after he completed his studies. Over the years, Mr. Gurnam Arora learnt the intricacies of the business and demonstrated his strategic approach & acumen by successfully marketing & promoting company’s products in national & international markets. Amongst other career milestones, he has played a key role in introducing convenient packaging options and many more value additions for the consumers. It is his efforts and aggressive marketing that has completely changed the face of basmati rice as a product in the international market. Single minded in his zeal, Mr. Gurnam Arora is also a member of the Basmati Development Fund, APEDA and Ministry of Commerce and has officiated earlier as the President of All India Rice Exporters Association. He is also a part of various industry associations like FICCI, ASSOCHAM, to name a few. In his current capacity, he handles the Domestic Marketing, Purchase, Administration, Quality Control, New Product Development and Corporate Affairs of the Company.