Kohinoor Foods Ltd. has built its reputation over decades by earning the trust of consumers through the rich aroma and exceptional quality of its basmati rice. This is reflected in its long list of achievements. Every second, over 868,500 of the finest basmati rice grains are processed through Kohinoor’s facilities; a remarkable milestone.
Did you know?
Kohinoor Basmati Rice was among the first Indian food brands to be served on board Malaysia Airlines. It has also been chosen by a distinguished clientele, including the Royal Palaces of Brunei, the Emirates and the Sultanate of Oman.
And that’s only part of the story. Kohinoor Foods Ltd. has also pioneered several industry firsts, including:
- One of the first brands to advertise packaged rice in the Indian market.
- Building a trusted brand in a traditionally commoditised market.
- Introducing 1 kg and 5 kg packs in the rice category, changing the way India buys rice.
- Introducing automated packaging machines and Bühler Z Series Sortex machines to India.
Awards and Achievements
Over the years, Kohinoor Foods has received numerous prestigious awards and accolades in recognition of its innovation and leadership in the industry, including:
- The National Award for Export Excellence
- The Brand Equity Award, among many others
- The APEDA Award for fourteen consecutive years
- A certificate from the Guinness World Records for creating the world's largest biryani
However, the greatest recognition comes from kitchens around the world, where Kohinoor rice cooks to perfection for a savoury Sunday biryani or a comforting weekday meal. Its rich aroma fills homes with an inviting fragrance that often prompts the familiar remark, “Something’s cooking.” Above all, millions of satisfied customers worldwide continue to trust Kohinoor for the authentic taste of India.
Kohinoor Foods has also earned a place in Guinness World Records for creating the world’s largest biryani.
Kohinoor, the Guinness World Record Holder
Kohinoor Foods entered the Guinness World Records on 1 March 2008 by preparing a record-breaking biryani in New Delhi, weighing 14,060 kg. Guinness World Records is the internationally recognised authority on world records, celebrating remarkable human achievements and the wonders of the natural world. This prestigious recognition is an honour achieved by only a select few.
Validated by Consumers as a 'Superbrand'
Kohinoor has been recognised as a Superbrand on two occasions. This prestigious title is awarded to brands that have earned consumers’ trust through consistent quality and performance rather than marketing claims alone. Kohinoor has upheld this commitment for years by consistently delivering on its promise of quality and value. As a result, its rice and food products have become trusted staples in households and kitchens around the world.
The Reader's Digest Trusted Brand Awards
Kohinoor Foods has been recognised with the Reader’s Digest Gold Trusted Brand Award for 6 consecutive years. Based on consumer preferences across Asia, Reader’s Digest has recognised Kohinoor as one of the region’s most trusted and credible brands. This recognition reflects the brand’s ability to build a distinctive reputation and earn the enduring trust of consumers in India and around the world.
The Powerbrand Award
The Powerbrand Award is one of the most prestigious honours a brand can receive. This distinguished recognition celebrates brands that have become an integral part of consumers’ lives through trust, quality and consistent excellence. Kohinoor Foods has been honoured with the Powerbrand title, reflecting the confidence and loyalty of its consumers. This recognition is a testament to the brand’s enduring commitment to authenticity and excellence in the food category.