Kohinoor Foods Ltd. has built its reputation over decades by delivering trust through the rich aroma of the rice. This is quite obvious with its huge list of accomplishments. Every second, over 868,500 finest basmati flow out from Kohinoor factories – sounds incredible.
Did you know?
Kohinoor Basmati Rice was among the first Indian food brands that were served on board Malaysia Airlines. Also, the rice has been chosen by an elite list of customers, including the Royal Palaces of Brunei, the Emirates and the Sultanate of Oman.
And that’s only a part of the story. Kohinoor Foods Ltd. has also led several firsts in the category, such as –
- Advertised rice in the Indian market
- Built a brand in a traditionally commoditised market
- Introduced 1 and 5-kg packs in the rice category, which changed the way India buys rice
- Bought automated packaging machines and Color Z Series Sortex machines for the country
Awards and Achievements
Over the years, because of its innovation and being an industry leader, the company has received several prestigious and coveted awards -
- The National Award for Export Excellence
- The Brand Equity award and a host of others
- The APEDA award for fourteen consecutive years
- Certificate from the Guinness Book of World Records for making the World's Largest Biryani
But the actual recognition happens in the kitchen, where the rice fluffs up just right for a savoury Sunday biryani, or during a weekday meal, when the aromatic rice fills the home with such a beautiful fragrance that people around say, “something’s cooking.” In addition, millions of satisfied customers worldwide vouch for the Indian taste it offers.
Kohinoor Foods has also earned its place in the Guinness Book of Records for making the largest biryani.
Kohinoor, the Guinness World Record Holder
Kohinoor Foods entered the Guinness Book of Records on 1st March, 2008. The company set a record by cooking at scale in New Delhi, weighing 14,060 kg. The Guinness Book of World Records is an internationally recognized collection of world records of both human achievements and the extremes of the natural world. It is a recognition that only a few can achieve.
Validated by Consumers as a 'Superbrand'
Kohinoor has been recognised as a “Superbrand” twice. It is the elite of the titles given to brands when they become consistent choices rather than just claims. Kohinoor has been doing so for years – delivering the value promised. People have loved the product so much that rice and other products have become everyday staples in every household and kitchen.
The Reader's Digest Trusted Brand Awards
Kohinoor Foods has been recognised with the Reader’s Digest Gold Trusted Brands Award for 6 consecutive years. Based on consumer preferences across Asia, Reader’s Digest considers the brand to be most reliable and credible. The real recognition is for creating a niche, with an unshaken trust in the people’s hearts in India and abroad.
The Powerbrand Award
Powerbrand is one of the most prestigious honours given to a brand today. This illustrious title recognises brands that reflect how deeply they are rooted in people’s lives around the nation. Kohinoor Foods has been awarded the Powerbrand title, which reflects the love of all its consumers. This is mostly because they really applaud and appreciate Kohinoor’s commitment to authenticity as “the best in the food category.”