Kohinoor Foods today reaches across India and over 60 countries worldwide. The vision has been made possible by the sheer dedication, determination, and resolve of three brothers - Jugal Kishore Arora, Satnam Arora and Gurnam Arora.
They understood that food is not just a product, it should be an experience -
- How it smells
- How it feels on the plate
- How it brings people together
Based on this, they made the company scale new heights. The factors gave them clarity to make a guided decision. They left no stone unturned to guarantee success for the company, all because of their one simple approach – stay rooted in Indian culinary heritage while evolving the tastes across the world. This helped Kohinoor Foods grow with purpose, while maintaining its essence.
Teams across India and beyond work with the same intent – to form an indomitable team and to make Kohinoor a household name. What began as a family-led vision has grown into a global food brand – still grounded in tradition, yet made for the way the world eats today.
JUGAL KISHORE ARORA
(Chairman)
Jugal Kishore Arora has been associated with the organisation since its inception. A graduate of Punjab University, he has been looking after and is in charge of procurement and production of the company.
With over three decades in the rice industry, his work begins far before processing, more precisely, in the field, where he assesses the grain and its condition. In fact, he has been largely responsible for the wide acceptance that the Company’s Basmati Brands enjoy all over the world today.
Mr. Arora established the first rice processing plant at Amritsar, followed by facilities in Murthal (Haryana) and New Delhi. His major contribution is in the areas of quality standardisation. He has pioneered the development of different quality parameters for Indian basmati rice by extensively engaging with the farmers, agro-scientists and research personnel to improve the quality and output of basmati rice.
Today, he continues to guide the business at a strategic level by taking the overall charge of procuring raw material (paddy) and selecting the optimal growing region, etc. and setting “QUALITY” standards for the company’s range of rice offerings.
SATNAM ARORA
(Jt. Managing Director)
Satnam Arora has literally shaped how Kohinoor presents itself to global markets. He has completed his Master’s in Economics from Punjab University. Since he joined the family business from the very start, he has vast experience in marketing rice in overseas markets.
Mr. Satnam Arora has been looking after export marketing while also handling banking, finance, taxation, legal and secretarial work. His work has played a significant role in expanding Kohinoor’s presence in Indian and international markets. Thus, helping the brand find a place on tables beyond India.
He strongly believes that success in life can be achieved from clarity and conviction – knowing what you stand for and carrying that consistency across every market. To stay connected with the industry, he has been actively associated with organisations like FICCI, ASSOCHAM, AIREA(All India Rice Exporters Association) and APEDA.
Gurnam Arora
(Jt. Managing Director)
After completing his graduation, Gurnam Arora joined the family’s rice business and steadily built a deep understanding of both the product and market. His experience and skills have been a major key in providing a new strategic focus to the rice industry from a commodity-driven business to a branded category.
Over the 30 years of his experience, Mr. Gurnam’s focus has been on making rice more relevant to modern consumers. From introducing convenient packaging options to adding value beyond the grain itself, his work reflects a clear understanding of how people buy, cook, and serve.
Mr. Gurnam Arora oversees domestic marketing, procurement, administration, HR, quality control and day-to-day corporate affairs of the company. His broad vision helped the company to increase and strengthen its value, expanding its reach and making it a familiar choice for every kitchen.
He has contributed to the wider industry, serving as President of All India Rice Exporters Association and a member of the Basmati Development Fund, while also engaging with organisations like APEDA, Ministry of Commerce, FICCI, ASSOCHAM, etc.
Amit Arora
Rice Division Head
Nitin Arora
Food Division Head